This is a video board created for DuClaw Brewing Company to display what's on tap at the Maryland Brewer's Oktoberfest. Created to run on Xbox 360 or Windows 7 connected to a big ass Flat Panel television and a set of very loud speakers. The board also plays promotional videos on a set schedule and has a few more animations and effects not shown in this clip. The board actually runs on 3 different screens all with their own content, beer selection, videos, etc. We wrote the original for Oktoberfest 2009 and it gets updated each year. It's pretty much a giant video game written with XNA and C#.
This is a demo of what happens on screen when you change the beer selection with the controller.